How Nike took over the NBA sneaker game
NBA inks apparel deal with Nike, ousting Adidas
Nikes Sponsorship Deal with the NBA is the Future of Consumer Purchasing | by Chris Herd | Medium
Every NBA Player With A Signature Sneaker And Shoe Deal
Nike inks lifetime contract with NBA star Kevin Durant | CNN
Nike Looks to the NBA for Salvation | The Motley Fool
Prior to Michael Jordan's Monumental Nike Deal, $2.8 Billion Were Sacrificed by a Former Lakers Star in Order to Secure $100,000 - The SportsRush
Kevin Durant signs lifetime Nike deal, joining Jordan, James | CW39 Houston
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How do NBA shoe deals work? - SBNation.com
What the Nike Deal Means for the Future of NBA Style | GQ
Nike Had Conditions Before Giving Rookie Michael Jordan A Contract: Either Be NBA Rookie Of The Year, Or Average 20 PPG, Or Be An All-Star, Or Sell $4M Worth Shoes In A
What the Nike Deal Means for the Future of NBA Style | GQ
Nike Signs Unprecedented NBA Deal | Sports Destination Management
Nike Wins Deal to Outfit NBA - WSJ
Nike Wins $1 Billion Contract With NBA as Adidas Walks Away - Bloomberg
Every Signature Shoe in the NBA for the 2021-22 Season - Boardroom
Did Nike overpay for the NBA apparel contract? | Fortune
NBA superstar Kevin Durant signs lifetime deal with Nike
Nike signs eight-year deal to become NBA apparel provider starting in 2017-18 - Sports Illustrated
NBA signs 8-year apparel deal with Nike - ESPN
Nike deal only part of NBA licensing story - New York Business Journal
Watch NBA games the Nike Way with the Ultimate Membership Crossover | NBA .com
Nike NBA City Edition uniforms unveiled in honor of the 75th anniversary season | NBA.com
Why N.B.A. Stars Are Trading In Their Nikes - The New York Times
