British Olympic Association announce extension of partnership with Adidas until 2024
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Team GB and adidas unveil Tokyo 2020 kit – European Sponsorship Association
Corporate sponsorship, branding and retailing in the London 2012 Olympic Park -Team GB advertise Adidas sportswear in Westfield Shopping centre Stock Photo - Alamy
The 12 Best Ads of The 2012 Olympics
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Vintage Olympic Pin 1984 Los Angeles ADIDAS Sponsorship Commemorative Sports | eBay
adidas Olympic Games Heritage
Adidas, Persil, sponsors of the Anniversary Games, Olympic Stadium, Diamond League Stock Photo - Alamy
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Sport Unlimited - What Olympic sponsorships can teach brands in the Covid-19 era
Persuasion and Influence: Find your greatness
£100m in sponsorship – and the Olympics have Adidas written all over them | The Independent | The Independent
Brands get Olympic lift: Survey - Chinadaily.com.cn
List of Adidas sponsorships - Wikipedia
What Brands Can Learn From Adidas's Marketing Strategy | Brand Vision
Adentity Blog: Adidas – the Olympics of Advertising!
Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold | Campaign US
Sports Sponsorship Market 2019-2023| Evolving Opportunities with adidas and Nike, Inc | Technavio | Business Wire
In Olympics race, Adidas pursues edge in new sports | 99.9 Radio USA
Adidas backs Canadian Olympic Committee - SportsPro
Canadian Olympic champions among athletes to receive Adidas sponsorship ahead of Sochi 2014
Adidas boosts Olympic sponsorship with Metro deal | Campaign US
List of Adidas sponsorships - Wikipedia
In Olympics race, Adidas pursues edge in new sports | Reuters
